When Jeff Kimathi came to New York eight years ago, the native of Nairobi, Kenya, knew little about fashion. Today, celebrities like Jay-Z and Akon wear the designs he creates for Jamhuri Wear, a company that Kimathi launched in 2003.
Jamhuri Wear has been profiled in some of the worlds most respected Press publications.
New York Daily News, Complex, XXL, VIBE, Arise Magazine, Daily Nation (Kenya), MTV and Rolling Stone,
Jamhuri Wear has found its way into the closets of some of the worlds biggest celebrities and style leaders such as Jay-Z, Ludacris, Tom Morello, K'naan, Akon and Lupita Nyongo in addition to trendsetters across Africa’s urban meccas.
New York Daily News: Sept 24th, 2008
Rolling Stone Magazine: Nov 2nd, 2006
Live 8 Concert Philadehipa: July 2nd, 2005
Jay-Z photographed at the Live 8 Concert held in Philadelphia on July 2, 2005. He's wearing a Brown Jamhuri Wear Nelson Mandela silkscreen t-shirt.
The Live 8 concerts were part of a campaign to get the world’s richest nations to cancel the debt, increase aid to developing countries and promote fair trade. That day Hov joined Linkin Park on-stage, appearing to “Public Service Announcement.” He and the band then ran through tracks from their 2004 collaborative project Collision Course, including “Numb/Encore,” “Jigga What/Faint,” “Dirt Off Your Shoulder/Lying From You” and “Big Pimpin’/Papercut.”
Jamhuri Wear Badge of Honor t-shirt was featured in the April 2004 Brand New Flava section of then hip-hop bible XXL Magazine.